Jason Shegoleff is a creative sound designer, video editor and musician.
Do you have something you want recorded? A video edited?
San Francisco Standard Application
Stills from Final Products (See Below)
1. Overlay Intro Demos
To explore how The Standard’s youtube intros could feel more engaging, I created a series of motion graphics. The goal with these animations is to show how stronger visuals can immediately draw viewers in and better support the topic.
These are materials to be used as overlays in the final product.
“Demo 4” - Section 415 Overlay
Overlay for ending/starting transition segments
Cut at 12fps for rigid yet modern look
“Demo 3” - Section 415 Overlay
Transparent overlay for digitally blurred pre-podcast babble
Cut at 12fps
Colors are meant to incorperate Giants, Warriors, and Niners
“Demo 2” - Section 415 Overlay
Newroom feel
Cut at 12fps
Current sport shape overlays indicate the big three sports the SF standard covers
Made for introductions to sports news segments including Contracts, Trades, Deadlines, Management
2. Current Color and Image Analysis
Before redesigning anything, I wanted to understand which visual elements currently work. The current Section 415 intro finds itself in a rather cold and uninviting palette of digitality not suited for the bold imagery we usually associate with our bay area sports teams. Breakdown #1
The black and white stills remove you from the action of the sport, and by association, the orange is flat, backgroundish and far too digital. In order to boost engagement, this intro could benifit from a more captivating gradient of bold colors, modern fonts, and a rejection of the use of still images.
Breakdown #2
Similar to the previous still of Jung Hoo, the square sports images here are desaturated. This removes the character and emotion from the stills, and dulls the excitement for sports. The layout is flat, layered only by square images protruding from one another. This intro works well as an all around sports edit, but simply lacks true vibrancy, modern eye candy, and dynamics. This intro could use a less digital, more natural, human feel.
3. My Creative Reworks/Final Products
Using the findings from my color analysis, and my motion graphic templates, I created complete intro concepts that take the Section 415 intro in a different direction. Instead of aiming for a clean, corporate, desaturated look, I leaned into a more expressive style with rough edges, bold gradients, vibrant colors, large scale motion, grain, and subtle vintage textures. The goal was to create intros that feel energetic, visually distinctive, and immediately catch your eye, which would be better suited for the fast paced, quick click competition that is Youtube, as well as catering better to the aesthetic attitude of the San Francisco Standard.
“Jung Hoo 1” - Section 415 Intro
Bright Giant’s Orange. Quick and decisive
Cut at 12fps for rigid yet modern look
“Jung Hoo 3” - Section 415 Intro
A colorful yet vintage quick transition segment
Cut at 12fps for rigid yet modern look
“Jung Hoo 2” (Final) - Section 415 Intro
Vibrant color, character driven transition segment
Cut at 12fps for rigid yet modern look
4. About My Approach to Editing and Visual Design
I believe strong social media visuals should do more than look polished, they should capture attention, build recognition, and make viewers want to keep watching. Throughout my life, the easy and flat digital look has pervailed, but I am not an advocate.
I believe in vibrant, fun ways of editing that engage the viewer in ways more similar to a paintings, or cinematic pieces.
My route to creation is always this:
1. Identifying what can be improved in the current meta
2. Developing a clear visual direction from research on my topic
3. Creating graphics that help content stand out in a crowded digital space
I would love the opportunity to bring this same approach to your team and help create engaging, modern content that strengthens your online presence.
Thank you kindly for your consideration,
Feel free to contact me with any questions.
Click here for my resume